Web3 Community Experience/CRM with AI— Clove is Zendesk for Web3

LuLu Holland
3 min readJan 2, 2024

Community-centric companies are the future, from decentralized exchanges (DEXs) and applications (dApps) in Web3 to B2B SaaS companies with user groups nationwide like Snowflake. We are at the forefront of a digital transformation where online and user communities are becoming more important now than ever. As Corinne Marie Riley states in her article on Community-Led Growth, “Community-Led Growth acts as a multiplier on top of product-led growth. By actively facilitating user interactions, and providing value past the product itself, Community-Led Growth allows a company to have a stronger pulse on their customer pipeline, feature requests, and real-time support, all while enabling users to get the most out of their product. These users in turn become champions, creating a flywheel of active members strengthening the community.”

Online user communities are evolving, and how we provide community experience and support should, too.

We are at the early stages of a paradigm shift in utilizing Web3 technology to its full potential. Because the blockchain ecosystem is on the precipice of evolving, the best tools, systems, and procedures have not yet been widely developed, discovered, and utilized like in the Web2 ecosystem, leaving blockchain teams to come up with makeshift solutions to various problems.

After calls with many Web3 companies and from personal experience managing multiple communities of over 40,000+ users, I found that growth and online community leaders in Web3 waste over 50% of their time on repetitive tasks that Clove solves.

The problem:

  1. Growth leaders waste time managing support toggling across multiple platforms like Telegram, Twitter, Discord, and more.
  2. In Web3, properly managing support cases requires retrieving on-chain data, deciphering blockchain information, and coordinating with technical team members.

Clove solves both of these problems, allowing growth leaders to skip these steps and save time. I’ve designed Clove to connect directly to Etherscan to receive and display on-chain data, so you don’t have to leave your customer to check on chain insights and rendezvous with your engineering team to provide support.

With Clove, you can verify actions using blockchain technology, quickly classify tickets with AI, unlock your growth leaders’ time, streamline support, and boost your community from one dashboard.

Clove is Zendesk for Web3 — the next-generation AI community experience/CRM tool. Clove is a ticketing system and dashboard that leverages AI to show relevant on-chain data for each support ticket.

Join the waitlist and try the beta: cloveweb3.com

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